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Boost patient bookings with Healthengines new Google collaboration

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Healthengine launches a new collaboration with Google to make it easier for patients to book online.

Healthengine is pleased to launch an innovative new feature in collaboration with Google to make patient bookings easier and more efficient than ever.

Reserve with Google integrates Healthengine technology to display a Book Online button directly on practice customers Google Business Profiles.

This streamlines the booking process for patients to make appointments directly from search results.

This innovation is now being deployed in collaboration with Healthengine for Australian healthcare practices.

Why this matters for practices in Australia:

  • Drive patient growth:Patients searching for local GPs on Google Search or Maps now have a seamless path to book directly from a practices Google Business Profile. This can help to boost online visibility, reduce drop-offs and increase appointment volumes.
  • Secure and private by design: With patient data protection paramount, all bookings are handled with robust levels of encryption and privacy. Healthengine will never pass patient data to Google through this integration.
  • No additional subscription fees:however applicable usage fees will still apply for bookings made via Healthengine through this integration. This innovative feature is part of Healthengines commitment to supporting GP practice growth and innovation, adding value for customers with no additional subscription costs.

How it works

When patients search for a medical practice or local GP provider on Google Search or Maps, a Book Online button will appear on the practices Google Business Profile.

With a single click, patients are seamlessly directed to make an appointment via Healthengines leading online booking technology, helping position your practice as their first choice.

This feature will automatically roll out to all Healthengine GP practices from 6 February 2025.

No action is required by you. Healthengine, in collaboration with Google, will manage the setup so practices can start seeing results immediately.

Not interested?Practices can easily opt out by contacting the Healthengine team.

Comment from Healthengine CEO, Dan Stinton:

At Healthengine, our mission is to improve access to healthcare. This integration with Google represents a significant step towards achieving that mission, giving practices a cutting-edge advantage to reach more patients and deliver an unparalleled booking experience. Were proud to work with Google to bring this innovation to Australian healthcare.

Learn more

For more details on how this integration can elevate your practice, visit practices.healthengine.com.au/blog/google-my-business-profile or contact our team on 08 6205 3113.


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