In 2024, healthcare communications are at a tipping point. Industry research companies are predicting rapid developments in technology, particularly in the area of AI, which will revolutionise how healthcare services are delivered. For example, Forrester expects healthcare providers will expand their AI capabilities this year and create new experiences for patients and efficiencies for staff.
By 2026, Gartner predicts that 15% of first contact care delivery will shift from emergency departments to patient homes. IDC believes that by 2027, 70% of healthcare organisations will rely on digital-first strategies, interoperable workflows, and consumer data platforms to empower patients, elevate experiences, and champion trust.
However, the majority of Australian healthcare organisations are struggling to take full advantage of these innovations within their communications environment and apply them to improving the patient and employee experience. RingCentral recently published a whitepaper exploring the challenges and opportunities for these organisations, and the critical role that staff and patient communications plays as the industry undergoes significant technological transformation.