About us:Lyrebird Health is transforming the quality and accessibility of healthcare by automating clinicians most time consuming tasks. Thousands of clinicians use Lyrebird across many disciplines and this number is increasing every day. These clinicians trust us to deliver a fast, reliable, and secure experience, and we value this more than anything. We want to keep earning trust while continuing to amaze our users.
About the role
As our first growth marketer, you will be instrumental in driving our product-led growth (PLG) strategy across the US, UK, and Australia. Your primary focus will be to generate a steady stream of high-quality sign ups, propelling our growth to $10m ARR and beyond. You'll position our AI medical scribe as the industry leader, crafting impactful messaging that deeply connects with our target audience. You will not only be coming in as the first growth marketer, but also have an opportunity to build a team around you to best support the business.
What you will do
Develop a strategic roadmap to achieve our long-term revenue goals and manage daily execution across all marketing channels.
Focus on testing new channels, scaling existing channels and growing the demand for the Lyrebird Health product through these channels.
Work closely with engineering, product and design to create collateral and refine Lyrebirds product positioning and messaging to differentiate us with competitors and drive brand awareness.
Drive self-serve sign ups and conversions that dont need to go through implementation
You will be responsible for all of our outward communications with users and the broader community. You must have an eye for detail and care deeply about every single possible interaction with the Lyrebird Health product and supporting platform.
Monitoring competitor and industry activity; you must track competitor growth, and ensure that we are always winning.
Qualities and skills you will need to bring
2-5 years of experience in product marketing for B2B SaaS products.
Extensive knowledge and hands-on experience with SEO, content marketing strategies, and inbound lead generation.
In-depth expertise in performance marketing and email marketing.
Proven track record in running successful customer referral programs.
Capable of managing projects from start to finish with a focus on practical, results-oriented outcomes.
Demonstrated success in growth marketing, with a history of delivering measurable results in dynamic environments.
Strong strategic thinking paired with a data-driven approach to making decisions.
A keen interest in innovation and a commitment to staying at the forefront of industry trends.
Nice to haves
Technical acumen; ideally you should be able to write code and implement some of the strategies on your own
Deep appreciation for great design; you should care deeply about design, and care for every single pixel that people see outside of the product
Knowledge and in depth understanding of the healthcare industry
We hire talented and passionate people from a variety of backgrounds because we want our global employee base to represent the wide diversity of our customers. If youre excited about a role but your past experience doesnt align perfectly with every bullet point listed in the job description, we still encourage you to apply. If youre a builder at heart, share our company values, and enthusiastic about making software toolmaking ubiquitous, we want to hear from you.