Across America, pink, LED-illuminated ATMs can be found affixed to streetside walls. Customers with cravings for sweet treats queue night and day, patiently waiting for their turn to swipe their bank cards. Rather than dispensing crisp dollar bills, however, these ATMs cut out the middleman and serve up freshly baked cupcakes. Open 24 hours a day, The Cupcake ATM has some of the best, freshest cupcakes to satisfy the cravings of sweet tooths; no matter the time of day. To stand out, these magical machines resemble what bank ATMs might look like if Barbie was their head of design.
However novel the idea of these machines may have been at their inception, they have now been around for over a decade. They, along with the now universal self-checkout isles at grocery stores, are just another sign of the rise of the self-service economy. This begs the question: should you enable online self-booking for your practice?
The short answer is yes, an online booking solution provides tangible benefits to both your business and your patients. The long answer is a tad more nuanced, and let’s sort out the details…