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418 - Asking the right questions of patients. Blaik Wilson, Cemplicity

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This episode of Talking HealthTech features Blaik Wilson, CEO of Cemplicity, who sheds light on the transformative impact of patient-reported outcome measures (PROMs) and patient-reported experience measures (PREMs) in healthcare. This discussion delved into the significance of capturing patient data, the critical role of technology in engaging patients, and the potential of using patient feedback to drive improved care outcomes.



Understanding Patient-Reported Outcome Measures (PROMs) and Patient-Reported Experience Measures (PREMs)

PROMs and PREMs are data collection tools that focus on the patient's perspective on their own health and the care they receive. PROMs capture information on a patient's health status, quality of life, and specific health outcomes following an intervention, while PREMs assess the patient's experience of care. These measures provide valuable insights into the effectiveness of healthcare delivery and the impact of interventions on patients.





Empowering Patients through Personalised Care

There is a shift towards personalised care driven by patient data. By collecting and analysing patient feedback, healthcare providers can tailor treatments to meet individual patient needs and preferences. Examples of tracking patient outcomes in specific journeys include mental health treatment and cancer care, demonstrating the potential for patient engagement and empowerment in managing their health. 



The Role of Technology in Streamlining Patient Engagement

Technology plays a vital role in engaging patients and capturing their feedback effectively. Cemplicity's approach involves the use of a flexible software platform that allows patients to provide input through various modes such as email, SMS, and digital surveys. This approach aims to maximise patient participation and ensure that their responses are captured in a way that suits them best.





Driving Care Improvement through Data Analytics

Data analytics is playing an increasingly important role in deriving meaningful insights from patient-reported data. By aggregating and analysing patient feedback, healthcare providers can identify patterns, trends, and areas for improvement. This approach allows for the assessment of care quality across different demographics, treatment pathways, and care types, ultimately driving improved care outcomes.



The Future of Patient-Reported Outcome Measures in Healthcare

Looking ahead, the potential future developments in the space of patient-reported outcome measures is promising. Cemplicity aims to consolidate client community best practices into their technology, enabling clients to benchmark their progress against peers and access meaningful insights that could drive positive change in healthcare delivery. Additionally, leveraging patient-reported data for risk stratification models and integrating patient perspectives into care journey planning are areas of potential future focus.


Incorporating patient perspectives allows healthcare providers to better understand and address the unique needs of individual patients, ultimately leading to improved care outcomes and enhanced patient experiences. By empowering patients to actively engage in their care journeys and leveraging their feedback to drive continuous improvement, the healthcare industry is embracing a transformative shift towards a patient-centric ecosystem.


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