In healthcare, patient experience is crucial for fostering trust, satisfaction and overall wellbeing. Here at Patient Experience Agency, we delight in drawing inspiration from unexpected sources and often the more unexpected, the more valuable the insights. Case in point: the iconic performer Taylor Swift and her phenomenal ERAS tour juggernaut which is currently sweeping through Australia.
Known for her ability to connect with diverse audiences and deliver an entertainment experience quite like no other, we channel our inner 'Swiftie' and ask, “what would Taylor do?” when it comes to healthcare. With this in mind, we offer these top five valuable lessons you can learn from Taylor Swift to improve the healthcare experience for the patients in your practice, clinic or department:
1. Emphasise Personalisation
Taylor Swift has mastered the art of personalising her music, using her songs to share relatable stories from her life which resonate with the emotions and experiences of her audience. Similarly, healthcare providers can enhance patient experience by recognising and acknowledging the unique needs of each individual. Personalised care plans, empathetic communication and understanding the patient's background and social situation can go a long way in making them feel seen and valued, in turn improving their response to care.